NorthCoastMedia
North Coast Media delivers Signature Weekly UFC Card Builds crafted to give fight fans clarity, confidence, and an edge. Each build is personally designed by our team, combining experience, intuition, and meticulous fight study to create a clean, profitable betting breakdown of every UFC event.Along with these weekly builds, NorthCoastMedia presents the Shadow’s Ego Challenge—a community-driven test of skill where challengers submit their qualifying entry to battle in "The Arena." Wins move competitors up through a hierarchy of ranks, while losses return them to the beginning. Only the sharpest survive.
Welcome to the North Coast. Where the mind is the Arena.
Arena Leaderboard
Track your progress as you rise on the Arena Leaderboard. Grow your Ego by winning and advancing. Keep the Titles and standing you gain. Losing returns you back to the Gate!
| Player | Tier | CC | Wins | T$ | H$ | odds | H-odds | CT |
|---|---|---|---|---|---|---|---|---|
| Shad0wbox58 | Foot of the Gate | 7 | 3 | $79.35 | $56.42 | +1386 | +1028 | Acolyte |
| Nazty19 | The Gate | 1 | - | - | - | - | - | Challenger |
| PurttyRicky26 | The Gate | 1 | - | - | - | - | - | Challenger |
| Benny Blades | The Gate | 1 | - | - | - | - | - | Challenger |
| meditativeRose | The Gate | 1 | - | - | - | - | - | Challenger |
Lords of the Board
Lords of the Board are the current all-time leaders across the Arena's core performance categories.
These titles represent sustained dominace and consistent success measured over time. Those who Fortune has chosen to hold a Lord title stand alone at the top of the Arena.
Lord of Wins
Shad0wbox58
Lord of Gold
Shad0wbox58
Lord of Odds
Shad0wbox58
Enter The Arena
Shad0w's Ego Challenge is a weekly competitive contest where challengers attempt to choose 7 winners from the upcoming UFC card. Rise up the Leaderboard with each victory increasing the stakes. Lose just once and return to the Gate. Grow your reputation, gather prestige, in the Arena...Titles are earned, not given.
How To Enter
(Contest Rules and Submission Guidelines)
1. Entries must be submitted as a 7-Leg Moneyline Parlay
*The Arena Board does NOT charge an entry fee
*This is not where you win, this is where you brag about.2. Challengers are permitted only One Entry per UFC card3. All 1st time challengers begin at the Gate (Tier 1).
*All entries must be submitted at the correct tier value.-Tier 1 The Gate $5
-Tier 2 Foot of the Gate $10
-Tier 3 Path of the Gate $15
-Tier 4 Beyond the Gate $20
- Tier 5 Inner Path $25
There are 40 tiers standing between challengers and mastery of the Arena, with a final tier acceptance of $1,500.
*Loss of your challenge returns you to the Gate. You keep the Highest Title you earn.4. All entries must be submitted by 11:59 PM on the Friday before the event begins.5. All entries, standings, and rulings are governed by the Arena Board. Participation in the Arena constitutes acceptance of these rules and their enforcement. The Arena Board is the Boardroom, the actual NorthCoast investors and decision makers, and as such their judgement and decisions are final and binding. Requests for correction must be made withing 48 hours of completion of the event by emailing NorthCoast support.
Arena Entry Submissions
(Please ensure your screenshot clearly shows the ticket and stake. Please read submission guidelines. PIN protects your entry. Email is optional, however, if you lose your PIN, this is the only way we have to help you retrieve it.)
100 Down Series
100Down is our premier play. This carefully researched wager is the centerpiece of each build, with our strategy for each card 'built' around it. Whether it's aggressive unit gain on live dogs or disciplined positioning, 100Down reveals our hand.
Do you enjoy mixed martial arts? Tell us art fan, which piece is your favorite? Vote!
UFC Betting Builds by Shad0wbox
Win the Process, results follow.
Every build is constructed with clear logic behind each play-combining extensively researched straight bets with structured parlays designed to manage risk, mitigate loss, and consistently finish in the green.
Over the final 6 months of 2025, these builds achieved a 90% success rate, with success defined simply: did we make money? Shad0wbox developed the formula. With that formula we created The Process. Then we tested it and tested it and tested it. It works. It's repeatable.
Win the Process!
Warlord by Shad0wbox
Warlord is a proprietary fight evaluation framework developed by Shad0wbox and the Partnership. Warlord has undergone long-term testing, historical tracking, and live application across UFC events. Warlord is the future.
Rather than releasing the system itself, Warlord evaluations are delivered as finalized fight assessments - designed to identify value, risk zones, and structural edges on a card-by-card basis.
Evaluations are released selectively and are intended to complement disciplined betting strategy, not replace it.
Details of the Warlord framework are intentionally undisclosed due to several patents pending.
Get the Warlord Fight Evaluations
Valentine's Day Special Pricing:
Shad0w's 58 Days of Love ends March 11th
Access Options:* $4.99 - Single-Card Evaluation PDF (All Fights)*$9.99/month - Monthly access to Warlord fight evaluations (All Cards, All Fights)*Every Full-Card Evaluation includes the complete North Coast Betting Build PDF free with purchase. Premium plays, parlays, dfs lineups, and the ever popular 100Down series all included.
Warlord evalutions are released by NorthCoast Media every fight week.
Purchase Warlord Evaluations using one of the options below.
North Coast Videos
(on Youtube)
On our Youtube channel, we currently off 3 distinct types of videos. Full Card breakdowns walk through every matchup on the card, providing a fight-by-fight overview of the weekend's action. Shad0wbox Final details our final betting decisions heading into fight night. Recap Sessions review the results from Shad0wbox Finale, key moments on the card, and lessons that we learned. We'll go over every wager lost, separating variances and acceptable losses from the bad reads. We'll give the results for our DFS on DK series and the Shad0w's Ego Challenge entries, plus (Arena winners, H2H matchup results, and tournament finishing places). Recap Sessions are where we get better. They're where we pinpoint what went wrong and find a solution, so we don't repeat the same mistakes.
